Built for insurance brokerages & agencies — Canada & USA

Your brokerage is stalling
while the market is moving.

The hard market tailwind is gone. Organic growth is back at center stage. Independent brokerages that built real sales systems are pulling ahead. Find out exactly where yours stands — in 4 minutes, free.

40 questions · 4 minutes
Instant personalized report
100% free · No credit card
Serving Canada & USA
10.7%
Organic growth rate achieved by Best Practices agencies in 2025
Big "I" / Reagan Consulting, 2025
82%
Of clients say they'd drop their broker over slow response & poor service
Zywave Broker Services Survey, 2025
16.4%
Annual staff turnover rate across brokerages — burnout is a growth killer
Ansira Insurance Industry Report, 2024

Brokerages plateau for
predictable reasons.

Rate increases masked weak organic growth for years. Now that the soft market is returning, the agencies without real sales infrastructure are feeling it — fast.

01

No documented sales process

Your producers close on talent and relationships, not repeatable process. When they leave, the pipeline goes with them.

+28% faster growth with documented process — HBS research
02

Producer development stalled

New producers take 3–5 years to validate. Without structured coaching and accountability, most wash out before they pay back.

Tech-enabled producers generate more new business — Reagan/BTV study
03

Retention leaking silently

82% of commercial clients say they'd switch brokers for slow service. Most agencies don't track the early signals until it's too late.

50% would switch for lack of proactive communication
04

Marketing is an afterthought

Your digital presence doesn't reflect the quality of your agency. Prospects Google you before they call. What they see matters.

75% judge a business by website clarity — Stanford research
05

Manual workflows burning out your team

Your CSRs are processing instead of advising. Renewals, endorsements, follow-ups — all manual. Staff burnout is running at 50%+ industry-wide.

Automation improves efficiency by up to 60% — MIT research
06

No benchmark to measure against

You don't know if your hit rate, retention rate, or revenue per employee is above or below the industry average. What you can't measure, you can't improve.

Best-quartile agencies: 10%+ organic growth vs. industry average

Diagnose. Strategize.
Accelerate.

Every engagement starts with a clear-eyed look at where your agency actually stands — not where you think it is. No guesswork, no generic advice.

"The agencies growing at 10%+ organically didn't stumble on a magic strategy. They built the infrastructure."

Consistent finding across Reagan Consulting Best Practices research

2–5×
Higher valuation for agencies with documented growth systems
28%
Faster growth with a documented sales process
01

Take the Growth Diagnostic (free, 4 min)

40 targeted questions across your sales system, marketing, digital presence, team processes, and automation. You'll get an immediate, personalized scorecard showing exactly where you stand — and what your highest-leverage gaps are.

02

Strategy session — translate your score into a plan

A focused 60-minute call with Martin to review your results, benchmark your agency against industry data, and map your top 3 priority initiatives. You'll leave with a clear, sequenced action roadmap — not a 40-page report you'll never read.

03

Implementation — build the growth infrastructure

We work alongside your team to implement the systems: sales playbooks, producer accountability frameworks, digital presence, lead nurture sequences, CRM workflows, and reporting dashboards. Done-with-you or done-for-you depending on your capacity.

04

Measure, optimize, repeat

Growth is a system, not an event. We track the metrics that matter — new business rate, retention %, revenue per producer — and adjust the levers every quarter. You always know where you stand against the benchmarks.

Six growth levers for
insurance brokerages.

📊

Sales System & Producer Development

Build the infrastructure your producers need to generate, track, and close new business — consistently. Accountability frameworks, pipeline management, and coaching cadences built for the insurance sales cycle.

Pipeline CRMProducer playbooksOnboarding tracks
🔁

Retention Strategy & Renewal Process

Stop losing clients before you know they're leaving. We design proactive renewal workflows, client communication calendars, and early-warning metrics that keep retention rates above 90%.

Renewal workflowsClient segmentationChurn signals
🌐

Digital Presence & Lead Generation

Your website, LinkedIn, and Google presence are your first impression. We build the digital infrastructure that generates inbound interest from commercial prospects and referral partners 24/7.

WebsiteSEOLead capture
⚙️

Agency Automation & Workflow Efficiency

Identify where your team is processing instead of advising. We map, automate, and streamline the workflows that are burning out your CSRs — reducing response times and freeing capacity for growth activities.

BMS integrationTask automationResponse SLAs
📣

Content & Thought Leadership

Insurance brokers who publish consistently attract referrals and retain clients better. We build your content engine — LinkedIn, email newsletters, and market update sequences that position you as the trusted advisor in your market.

LinkedIn strategyEmail campaignsMarket updates
📈

Growth Benchmarking & KPI Dashboards

Know where you stand against the industry's best. We implement the same metrics used by Best Practices agencies — organic growth rate, revenue per producer, retention %, hit rate — and build you a live dashboard to track them.

Industry benchmarksKPI trackingQuarterly reviews

Find out exactly
what's holding
you back.

The SGA Insurance Growth Scorecard measures your agency across the six dimensions that predict whether you'll grow — or stall — in the current market. You'll get a score, a gap analysis, and your highest-priority next steps.

Sales system
Retention
Digital presence
Team & process
Lead generation
Automation
Take the Free Scorecard

40 questions · 4 minutes · Immediate results · Free

Insurance Growth Scorecard — Sample Report
Sales system & pipeline38 / 100
Client retention & renewal72 / 100
Digital & web presence29 / 100
Lead generation & marketing45 / 100
Team process & efficiency58 / 100
Automation & technology31 / 100

Built specifically for
the insurance distribution system.

🏢

Independent brokerages

$1M–$20M GWP firms in Canada and the US ready to build real organic growth infrastructure before the next soft market cycle hits hard.

👔

Agency principals & owners

Owners who want to grow agency value — whether for a future sale or for long-term independence — by building the systems that drive higher EBITDA multiples.

📋

P&C and benefits agencies

Personal lines, commercial lines, and group benefits agencies looking to diversify revenue, improve cross-sell ratios, and reduce rate-driven churn.

🚀

Emerging & growing agencies

Younger agencies under 10 years old that want to build the right growth foundation from the start — not retrofit it later at 3× the cost.

No inflated promises.
A clear picture of the work.

We're focused on building genuine results for insurance agencies — so instead of borrowed testimonials, here's an honest look at what working together actually looks like, and what you can realistically expect.

🔍

Clarity in week one

You'll start with the scorecard and a strategy session that pinpoint exactly where your agency is leaving growth on the table — across sales, retention, digital presence, and automation. No vague advice; a prioritized list.

🔧

Systems, not slideware

We build and implement the actual infrastructure — sales playbooks, renewal workflows, lead nurture, AI automation — drawing on real experience deploying these systems, not a binder of recommendations you'll never action.

🤝

An insider in your corner

You're working with someone who sold the brokerage management systems and insurtech AI this industry runs on — so the plan reflects how agencies actually operate, in both the Canadian and US markets.

Meet the founder

Where is your
agency actually leaving money?

Take the free 4-minute Insurance Growth Scorecard and walk away knowing exactly which of the six growth levers are holding your brokerage back — and what to do first.

40 questions · 4 minutes · Immediate personalized report · Always free